FAQs

Published 2010-01-27 in Uncategorized

Frequently Asked Questions

Q. Who can participate in the competition?
A. Undergraduate and graduate industrial design students currently enrolled at a school or university.

Q. If I graduate in the spring of 2010 can I still participate in the competition?
A. Yes

Q. If I graduated in 2009, can I participate in the competition?
A. No

Q. How do I register my entry?
A. You register on the Electrolux Design Lab website.Go to the menu and select “This year’s competition”… and then select  ”Registration”.

Q. What is the last day I can register my entry?
A. Saturday, May 1, 2010

Q. When will the finalists be announced?
A. Sometime in June, 2010

Q. When and where are the finals?
A. September 23rd 2010, London, England

Q. What format should I send my presentation in?
A. PDF

Q. What should my presentation include?
A. Your presentation should include:
•    Your first and last name, contact details (email, mobile phone number), and university name.
•    A brief description of your concept or solution, i.e., how it works, its features, materials, colors; any   research carried out, and the consumer need identified (.pdf format only, max 2MB).
•    Low-resolution images/sketches of the concept or solution.
•    NOTE: High-resolution images and a CAD file will be required for those entries selected as finalists.

Q. What is the brief and judging criterion?
A. The brief is to create thoughtfully-designed, space efficient home appliances that will shape how people prepare and store food, wash clothes, and do dishes in 2050, when 74% of the global population will live in an urban environment. An international jury of designers and experts will judge the entries based on intuitive design, innovation, and consumer insight.

Q. What do you mean by ’submitting one concept from a range of ideas or solutions’?
A. This is about presenting your concept in context so, just as you might sketch out your concept and it’s relationship to the home of the future, we would like to see how your suggestion also fits/matches other solutions. E.g. when Electrolux design a particular kitchen product a key consideration is how it matches other kitchen products.

Q. What are the prizes?
A. First prize: 5,000 Euro and six-month paid internship at one of the Electrolux Group’s global design centers; Second prize: 3,000 Euro; Third prize: 2,000 Euro.

If you have further questions do not hesitate to email us at dlentries@electrolux.se.

Thank you and good luck!
Best regards,
Electrolux Design Lab Team