2012 Brief

Brief: Design Experience

Electrolux Design Lab 2012 invites industrial design students and recent industrial design graduates (2011) to draw inspiration from professional experience creators (chefs, architects, interior designers, hotel designers etc.) to design home appliances that will provide a fuller sensory experience. It might be through state of the art technology or it might be through a clever blend of textures and surfaces. Your ideas will shape how people prepare and store food, clean and do their dishes, both within and beyond the home.

Additionally, and in keeping with the heritage of Electrolux, your concept should reflect Scandinavian Design values – being sensitive to the environment, providing intuitive ease of use and aesthetic appeal.

Deadline: Sunday 1st June, 2012 23:59 CET.

Prizes:
1st prize: €5,000 + 6 months’ paid internship at an Electrolux global design center.

2nd prize: €3,000
3rd prize: €2,000

You can also check out our student presentation in PDF format that will tell you a little bit more about the contest and what we are looking for: Electrolux Design Lab Student Presentation 2012