Read Henrik’s posts and visit Despoke design.

Additionally, Electrolux will exhibit 1:1 (full scale) models of the Electrolux Design Lab finalist concepts and present Electrolux products (Aurora Induction Hob, RealLife Dishwasher and Inspiro Oven) at stand K62 for the duration of 100% Design (23^rd-26^th September, 2010). You can see details of the programme below.

Electrolux Design Lab 2010 Finals & Seminar Programme

The 2^nd Space Age – Ideas for Compact Living

11:00 – 11:05 Welcome & Introduction to Design Lab – Moderator/Host
(Electrolux Design Lab history, 2010 brief, judging criteria)

11:05 – 11:25 (inc. 5mins for intro and Q&A)

Contemporary Issues in Future Product Design

Henrik Otto, Senior Vice President of Global Design at Electrolux
Projections of the future are driven very much by the technological, political, social and environmental conditions in which they are conceived. These parameters can hinder as much as enhance the design process. Here, Henrik Otto examines the evolution, decline and rebirth of product design within context.

11:25 – 12:50

Electrolux Design Lab: global design students present home appliances of the future

The eight finalists in this year’s Electrolux Design Lab finals made it through a field of 1,300 global entries. In the first of two sessions, four students present their individual compact living concepts to a jury panel of design experts. (5 mins for opening presentation)

11:30 – 11:50 Student presentation: Kitchen Hideaway – Virtual Reality Kitchen
by Daniel Dobrogorsky, Australia

11:50 – 12:10 Student Presentation: Eco Cleaner – Portable Dishwasher & Composter
by Ahi Andy Mohsen, Iran

12:10 – 12:30 Student Presentation: Clean Closet – Warterless Cleaning
by Michael Edenius, Sweden

12:30 – 12:50 Student Presentation: Kitchen Elements – Modular Shelving
by Matthew Gilbride, USA

12:50 – 13:15 (inc. 5mins for intro and Q&A)
Progressive Nation, Evolving Design
Thomas Johansson, Design Director, Major Appliances, Electrolux

As a company with a strong and distinct Swedish heritage, Scandinavian Design is in the DNA of Electrolux, however it is so much more than a design movement – it is a lifestyle application. In this session, Thomas Johansson explores the development of Sweden as a nation and the tandem evolution of design.

13:15 – 13:35 (inc. 5 mins for intro and Q&A)

What Keeps a Designer Awake at Night? – Less Space Requires Smarter Thinking!

Adam Szczepanowski, Industrial Designer, Electrolux

Increased urbanisation will mean less individual space. This in turn challenges designers to provide not only multi-functional smart products, but those that offer positive sensual experiences.

13:35 – 15:00

Electrolux Design Lab: global design students present home appliances of the future

The eight finalists in this year’s Electrolux Design Lab finals made it through a field of 1,300 global entries. In the second of two sessions, four students present their individual compact living concepts to a jury panel of design experts. (5 mins for opening presentation)

13:40 – 14:00 Student Presentation: Bio Robot Refrigerator
by Yuriy Dmitriev, Russia

14:00 – 14:20 Student Presentation: Dismount Washer – Laundry Basket & Cleaner
by Lichen Guo, China

14:20 – 14:40 Student Presentation: External Refrigerator – Exterior cooling
by Nicolas Hubert, France

14:40 – 15:00 Student Presentation: The Snail – Micro Induction Heater
by Peter Alwin, India

15:00 – 15:25 (inc 5 mins for intro and Q&A)
The Kitchen is Dead – Long Live the Kitchen!
Lars Erikson, Industrial Designer, Electrolux
The merger of rooms within modern homes maximises space, creating opportunities for greater social experiences. No longer confined by walls and visible barriers, the home offers even greater levels of interaction. As a result the kitchen is at the centre of our home – the heart and the pulse, a place to socialise, cook and eat. In the professional arena this translates to ‘transparent cooking’. These developments offer more than just physical change, they are emotional too. Lars Erikson, explores the organisation of the home and trends within kitchen design.

15:25 – 15:45

Pushing the Limits of Materiality: an Introduction

Brian Studak, Universal Design Studio

Brian Studak reviews recent material exploration by Universal Design Studio and sister company, BarberOsgerby. Specifically, material uses within temporary locations will be examined as a potential provider of positive, interactive experiences within permanent spaces.

15:45 – 15:55

Electrolux Design Lab Presentation Summaries – Review of 2010 Electrolux Design Lab Concepts

15:55 – 16:35 (inc. 10 mins for set up)

Jury Panel Discussion

In this section of the Electrolux Design Lab, our jury panel will discuss a number of issues addressing the future of design. Topics to be decided. (2009: the issue of commercial interest and the realisation of a design vision, as well as the challenges of making work readily available through ‘open source’ parameters in the name of sustainability and the environment.)

16:35 – 17:15 Announcement of Winner & Award Ceremony

]]> http://www.electroluxdesignlab.com/2010/08/electrolux-design-lab-final-live-from-100-design-earls-court-london-23rd-september-2010/feed/ 3 http://www.electroluxdesignlab.com/2010/08/introducing-the-electrolux-design-lab-2010-jury/ http://www.electroluxdesignlab.com/2010/08/introducing-the-electrolux-design-lab-2010-jury/#comments Mon, 09 Aug 2010 08:24:49 +0000 admin http://www.electroluxdesignlab.com/?p=2069 The winner of the 2010 Electrolux Design Lab competition will need to impress four of the most respected designers working in the field today: Ineke Hans founder of design office INEKEHANS/ARNHEM;Benjamin Hubert (Design of the year, British Design awards 2010); Jon Marshall, Studio Director at BarberOsgerby; and Henrik Otto, Senior Vice President of Global Design at Electrolux, will assess eight finalists as they present their compact living concepts, live in London, 23rd September at 100% Design, Earls Court.

Benjamin Hubert

The Electrolux Design Lab Jury Panel in Detail:

Benjamin Hubert: www.benjaminhubert.co.uk
Born in the UK in 1984, Benjamin Hubert studied Industrial Design and Technology at Loughborough University and graduated in 2006. Benjamin’s London based studio was founded shortly afterwards in 2007 and specialises in industrial design across furniture and lighting sectors. Benjamin has received a number of prestigious awards including: Design of the year (British Design awards 2010) Best Product (100% design/Blueprint awards 2009) Homes and Gardens Young designer (Design Classic awards 2010) and EDIDA International Young Designer of the year 2010.

Ineke Hans: www.inekehans.com
Dutch designer Ineke Hans graduated from the RCA in London (1995). In 1998, following 2 years at Habitat, Ineke founded her own studio; INEKEHANS/ARNHEM. From here, Ineke works with a small team on varied projects (furniture, jewellery and architectural projects) as one-offs, limited editions or mass produced items. Ineke’s work centres around pictograms and archetypes that are clear and almost graphical. This has evolved by combining design disciplines, the impulses of sculptor and the industrial experience needed for commercial life. The emphasis is on intelligent use of materials and techniques, innovation and connecting human habits, functionality, poetry and historical contexts. Clients include Royal VKB, Cappellini, Offecct, Ahrend and Lensvelt.

Ineke Hans

Henrik Otto, SVP Global Design, Electrolux
Henrik Otto is the Senior Vice President of Global Design at Electrolux. Henrik joined Electrolux in 2004 and heads up a team of some 150 design professionals working at the company’s design centers in Sweden, the United States, Brazil, Italy, Singapore, and Australia. His approach focuses on the company’s “Thoughtful Design” strategy, which is based on developing and applying consumer insights into all aspects of a product’s design: its functionality, usability, visual appearance, and more. Electrolux has won numerous leading design awards, including several red dot and iF design awards.

Henrik Otto

Jon Marshall, Studio Manager, BarberOsgerby
Jon was born in 1970 in Dorchester, Dorset and graduated from the Royal College of Art in 1996 with a masters degree in industrial design. He has previously worked at internationally acclaimed design studios Pentagram London and Ross Lovegrove. Jon joined BarberOsgerby and Universal Design Studio in 2003 and has developed some of BarberOsgerby’s most iconic pieces such as the Hula Stool, De La Warr Pavilion Chair, Tab Lamp and Iris tables. Jon also directs projects for clients such as Levis, Coca Cola, Sony and Panasonic. Jon brings with him over 14 years of expertise in industrial design.

Jon Marshall

Electrolux Design Lab 2010 Global Finalists
The theme of the 2010 EDL contest challenged students to create innovate solutions for the homes of 2050, when 74 % of the world will live in an urban environment. From 1,300+ entries, the final eight designers are drawn from across the globe (Australia, China, USA, India, Iran, Russia, France and Sweden). The jury will consider intuitive design, innovation and consumer insight when awarding the first prize of a six-month paid internship at an Electrolux global design centre and 5,000 Euros. A second prize of 3,000 Euros and third prize of 2,000 Euros are also on offer. ]]> http://www.electroluxdesignlab.com/2010/08/introducing-the-electrolux-design-lab-2010-jury/feed/ 2 http://www.electroluxdesignlab.com/2010/04/form-vs-function/ http://www.electroluxdesignlab.com/2010/04/form-vs-function/#comments Thu, 08 Apr 2010 17:47:11 +0000 admin http://www.electroluxdesignlab.com/?p=1697 With three weeks left to submit an entry to the 2010 Electrolux Design Lab contest, you may be interested to see the results of an Electrolux survey that asked people to rank the more important thing when considering the purchase of a domestic appliance; form or function. To find out what they thought and what Henrik Otto, Senior Vice President for Design at Electrolux has to say about the subject click the ‘more’ tab below the this picture of an Electrolux Inspiro Oven.

Respondents to the survey* carried out at DesignBoost in Stockholm this past February, value the aesthetics and performance of a household appliance in equal measure. The survey asked people to rank one of the two options exclusively in a purchasing scenario. The results provided a pure 50-50 split, with many finding it difficult to separate the two.

“This split reaffirms our belief that people want the products they buy to provide performance and aesthetical appeal in equal measure.” say’s Henrik Otto, Senior Vice President for Design at Electrolux. “Performance could be seen as a prerequisite, with the design of a product acting as a differentiator. People are taking our products in to their own home and naturally want them to look good and perform accordingly. This understanding is at the heart of the creation of Electrolux products – well crafted design and efficiency shouldn’t present a choice of one ahead of the other – they are synonymous.”

Indeed, the Electrolux ‘Heart of the Home’ concept highlights the importance of design in ensuring optimal product performance. This exciting new kitchen concept offers an integrated and smart solution for the domestic requirements of the future. A great emphasis on intuitive design facilitates both real and digital social interaction with friends and family members, as well as offering people the opportunity to cook, learn, and develop skills with a practical space saving amorphous table top surface.

* Electrolux surveyed 70 people (20% of the day’s attendees including designers, architects and creative thinkers) at the DesignBoost event in Stockholm held at the Swedish Museum of Architecture, 12th February 2010.

80% of respondents to an Electrolux survey* at the DesignBoost** event in Stockholm on 12th February 2010,  embrace urbanisation as an opportunity to make the world a better place.

A delegation of 350+ designers, architects and global thinkers were in situ at the Swedish Museum of Architecture to participate in a series of seminars and workshops addressing the theme: ‘Designs for Life’. Amongst many issues discussed throughout the day, the role of design was explored as a way of ensuring that the opportunities afforded by increased urbanisation can be maximized.

“Whilst urbanisation is often seen as a negative force, population growth makes this inevitable and thus requires sensible and planned solutions.” say’s Henrik Otto, Senior Vice President for Design at Electrolux. “It is essential that this change is embraced for the greater good. Clever, intuitive design and progressive architecture working together can help ensure a better future; with smarter cities that help reduce negative environmental impact. In fact, far from being a bad thing, urbansiation, if managed correctly, can be a force for good, facilitating sensible energy consumption, minimizing infrastructural impact and allowing communities to grow together.”

The day also saw the launch of ‘Heart of the Home’ an exciting new Electrolux kitchen concept positioned as an integrated and smart solution for the domestic requirements of the future.

DesignBoost attendee’s included Ineke Hans, Karim Rashid, James Irvine and Ross Lovegrove as well as many other distinguished names in the world of design.

*Electrolux surveyed 75 people at DesignBoost asking them for their thoughts on urbanisation.

** DesignBoost Stockholm saw a number of world renowned designers come together to workshop and discuss the future of design. The overall theme of DesignBoost 2010 is ‘Design for Life’ which concerns the way we plan, produce, transport and consume.

Imagine never having to use pans or pots again, never having to worry whether the ingredients are fresh or never having to look up a recipe in a cook book. Heart of the Home is a thought provoking vision of the kitchen of the future – an integrated solution functioning as a kitchen table, cooking surface and bar all in one.

‘Heart of the Home’ is an intelligent, amorphous, interchangeable cooking surface that adapts to user needs. When using the Heart of the Home one simply places one’s ingredients on the surface. The appliance then analyses the ingredients and presents a list of suitable recipes. After deciding on a recipe, the user marks an area with his hand to determine how large the cooking area should be. Then the desired depth of the surface is created by simply pressing the hand against the malleable material. After achieving the required width and depth it’s just a matter of setting temperature and time with a simple touch of a finger.

Heart of the Home background

2008 was the year when, for the first time in history, more people were living in cities than in rural areas. According to the UN, the number of people living in urban areas will increase to a staggering 74 percent in 2050. As a reference, a mere 29 percent lived in cities in 1950. Electrolux has developed the Heart of the Home as an illustration of how we will lead our lives in 2050 based on a number of assumptions:

Social needs are important: Just as today, social activities will be an important part of our lives, especially when it comes to socialising with your family and friends. The increased level of high-tech support in everyday life will also mean that we will want to experience true and real values

We need simplified homes: In the limited available space of future mega cities, homes will need to be flexible and able to adjust according to circumstances. The appliances of the future will need to be integrated and adjustable. We won’t have room for a whole host of products each with their own specific function.

Societies need to be more effective: When 74 percent of 9 billion people live in cities, we have to adapt our way of living to the resources we have. We need new ways of recycling our waste. Energy efficient products and buildings will be more important than ever before.

We won’t make it without technology: Technology is important today, but it will be a matter of survival in 2050. Technological advances are a prerequisite for us being able to have a sustainable development, environmentally as well as socially.

Heart of the Home was presented for the first time at DesignBoost in Stockholm February 12th 2010.

Henrik Otto, Senior Vice President of Design at Electrolux will present an exciting new kitchen concept Friday 12 Feb 2010. The event is held at the DesignBoost forum at Arkitekturmuseet in Sweden and Henrik Otto is joined in the “Space for Life” seminar by Ineke Hans, Karim Rashid, James Irvine and Ross Lovegrove (amongst others). The discussion will revolve around the role of design in realising the potential benefits of increasing global urbanisation.