Electrolux Design Lab’s 10th Anniversary challenge to international design students is tied to Electrolux professional knowledge and exprience in a theme that stimulates all senses.

Electrolux Design Lab is a global annual design competition inviting students and recent graduates of industrial design to compete for a six-month paid internship and prize money by submitting ideas that develop the sensory experience of home appliances. This year the jury will also take special note of the aesthetic qualities of the concept and the way textures and surface materials have been used.

Brief: Design Experience
As demonstrated in the Cube by Electrolux, the world of professional cooking is all about the experience. It’s not about achieving the perfect inner temperature of a steak for the sake of science or performance. It’s about designing the best possible experience for your guests. The creative force behind the experience is the merger of intuitive and innovative appliances with the creativity of the chef and carefully selected high quality ingredients.

The brief for Electrolux Design Lab 2012 challenges design students to draw inspiration from professional experience creators (chefs, architects, interior designers, hotel designers etc.) to design home appliances that will provide a fuller sensory experience. It might be through state of the art technology or it might be through a clever blend of textures and surfaces

Entrants will also need to consider the heritage of Electrolux. Submissions should reflect Scandinavian Design values by being sensitive to the environment, providing intuitive ease of use and aesthetic appeal.

“I believe the importance of our sensory perception is underestimated in a lot of today’s design. Too much importance is accorded to the visual. What if we could incorporate our other senses into design? Could we smell who’s calling? Or feel what’s on TV?” says Henrik Otto SVP of Global Design at Electrolux.

Autumn finals in Europe
Eight finalists will each be invited to participate in a final event in the autumn of 2012 held within a European city (to be announced) to present their individual concept to a jury of expert designers. The jury will consider entries based on intuitive design, innovation, aesthetic qualities and consumer insight when awarding the first prize of a six-month paid internship at an Electrolux global design centre and 5,000 Euros. A second prize of 3,000 Euros and third prize of 2,000 Euros are also on offer.

Deadline for entry is 23:59 CET June 1, 2012

For more detailed information please see the Competition section where you can read the full brief presentation, read up on the rules and register.

Swedish design student Rickard Hederstierna from Lund Institute of Technology in Sweden won the Electrolux Design Lab 2009 competition for his “Cocoon” concept. The announcement was made at the Electrolux Design Lab final in London last September.

“Cocoon” is a sustainable response to the world’s growing population and its desire to consume meat and fish. Similar to heating popcorn in a microwave, Cocoon prepares genetically engineered and prepackaged meat and fish dishes by heating muscle cells identified by radio frequency identification (RFID) signals. The signals detect the specific dish and then suggest the required cooking time. This process uses science to create food, lifting a burden on the planet by reducing the need for further intensive farming and fishing. The negative effects of this process, including the mass transportation of food around the world, clearing of land and distortion of ecosystems, are then negated.

A jury of internationally-recognized designers awarded Cocoon first prize in the competition as the concept was seen to “address a controversial issue that is very real: humankind’s continued desire to eat meat and fish.A great design concept polarizes opinion, and this is exactly what Cocoon achieves by exploring this issue. An inviting, tactile design, the Cocoon resembles a gemstone with a metal accent reflecting the heritage of the Swedish art-glass industry. Cocoon meets all of the brief’s criteria: it is daring, cutting edge and truly innovative in its focus on social and environmental issues.

Electrolux look forward to welcoming Rikard when he starts his placement at the Electrolux Design Centre in Stockholm and thank all of the entrants for the 2009 competition.