In a new cooperation with the prestigious Milanese Domus Academy in Italy, Electrolux is mentoring 10 students in its Masters Program in Product Design. The students must propose solutions for the kitchen inspired by three elements: the home, sustainability and culture. Selected students in the Domus Academy’s Masters Program in Product Design must rethink the kitchen and its appliances based on the theme “Re-Source”.

“To re-source oneself is to re-generate, re-energize, re-mix and re-lax,” says Bruno Lizotte, Design Manager of accounts at Electrolux, “and the appropriate space for this multi-tasking is, more than ever before, the home and its vibrant centre – the kitchen.”

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After 12 years of living in Singapore, Electrolux’s Design Director, Asia Pacific, Pernilla Johansson has decided to put down some roots. Pernilla regards this as an exciting process and shares her plans on making her dream a reality.

Above:example of a traditional shophouse exterior by Nanoucoco for www.travelpod.com.

“Every house and every space is unique and you will have to work with the opportunities you have. We have bought a heritage house, being a traditional Singaporean “Shophouse“, so to start we have to work with a long narrow building which offers some limitation in space.”

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Every year, Electrolux Design Lab invites industrial design students to present innovative ideas for appliances of the future. This global competition attracts creative and lateral approaches to design challenges and has drawn thousands of entries since its inception in 2003. A prerequisite for any concept considered for progression, is an adherence to sustainable principles.

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The 2010 Electrolux Design Lab final took place at 100% Design in London last month. Here is a quick video review of the day with some comments from the jury panel about Peter Alwin’s winning concept ‘The Snail’.

If you missed any of the Electrolux Design Lab final then you can watch all of the presentations by Electrolux Designers and the eight finalists on demand right here