DESIGN LAB

Published 2010-01-27 in Uncategorized

Established in 2003, Electrolux Design Lab is an annual global design competition open to undergraduate and graduate industrial design students who are invited to present innovative ideas for household appliances of the future.

The competition theme for 2010 is “The 2nd Space Age”, an exploration of the role domestic product design has in maximizing living space. The brief: to create thoughtfully-designed products that will shape how people prepare and store food, wash clothes, and do dishes by 2050 when 74% of the global population are predicted to live in an urban environment.

The top finalists are invited to participate in a final global event and present their entries to a jury of high-level designers. The jury reviews the entries based on intuitive design, innovation and consumer insight.

Electrolux awards three prizes: 1st place is 5,000 EURO and a 6-month paid internship at an Electrolux global design center. The 2nd prize of 3,000 Euros and 3rd prize of 2,000 Euros are also on offer

Electrolux Design Lab has led directly to jobs and business opportunities in the design field for many of the contestants. Several finalists are currently employed in one of the Electrolux Global Design centers and last year’s winner is doing his 6-month internship. Others have gone on to start successful design businesses.

The competition has a different anual themes: Designs for the next 90 years, London, 2009; Designs for the Internet generation, Zurich, 2008; Green designs, Paris, 2007; Designs for healthy eating, Barcelona, 2006; Designs of the future, Stockholm, 2005; Designs of the future, New York, 2004; User-driven solutions, Budapest, 2003.

For more information and press materials visit www.electrolux.com/designlab. Media inquiries contact designlab@electrolux.se.