Electrolux Trend Review – Milan Design Week 2010

Eurocucina, Europe’s largest kitchen and furniture show is the epicentre of design, attracting thousands of companies, journalists, architects, designers, retail buyers and visitors who meet up to see the latest developments and innovations. Thomas Johansson, Electrolux Design Director, Major Appliances Europe, shares the most striking trends from the fair.


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Integrated Kitchen Design from Eurocucina, Milan

At Eurocucina (the kitchen fair held during Milan Design Week), Pernilla Johansson, Design Director at Electrolux, found prominent examples of integrated and stylish design. Here are some clever details that caught Pernilla’s eye.

Rational Kitchen Design

Rational Kitchen Displayed at Eurocucina, Milan

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More from Milan – The Plate with a Twist

Milan Design Week provided no shortage of inspiration for the Electrolux Design Team and as if to show one can find such inspiration anywhere, if you care to look for it, Thomas Johansson, Electrolux Design Director, identified this simple but beautiful plate in particular. Made from recycled cardboard/paper it proved to be sturdy, stylish and with an  indent to ensure easy grip, a practical way of holding the food served at an opening event party. Check out more images and thoughts below.

A stylish plate with a twist

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Simple & Smart Design from Milan Furniture Fair

At the furniture fair in Milan, Martin Alexanderson (designer at Electrolux) found a clever interpretation of the chair from Vitra. This strap (15 Euro’s) acts as a body support, allowing one to  sit down in places that don’t offer a conventional solution when the need arises.  Perfect for the beach, the park or for use at a transport terminal whilst waiting to get a bus or train ticket should an erupting volcano disrupt flight plans.


Vitra's clever interpretation of the chair MORE >

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