Electrolux Design Lab Final – Live from 100% Design, Earls Court London, 23rd September 2010.

Published 2010-08-27 in Design Lab 2010 Competition

The eight finalists in this year’s Electrolux Design Lab will present their individual compact living solutions on 23^rd September at 100% Design, Earls Court, London.  The programme  (11am – 17:15 BST) will include a number of talks from Electrolux designers, including Henrik Otto, SVP Global Design and external speaker Brian Studak, Associate Director – Universal Design Studio. The whole event will be streamed live and available to view here at www.electrolux.com/designlab.

Click on the image below to watch live!

Additionally, Electrolux will exhibit 1:1 (full scale) models of the Electrolux Design Lab finalist concepts and present Electrolux products (Aurora Induction Hob, RealLife Dishwasher and Inspiro Oven) at stand K62 for the duration of 100% Design (23^rd-26^th September, 2010). You can see details of the programme below.

Electrolux Design Lab 2010 Finals & Seminar Programme

The 2^nd Space Age – Ideas for Compact Living

11:00 – 11:05 Welcome & Introduction to Design Lab – Moderator/Host
(Electrolux Design Lab history, 2010 brief, judging criteria)

11:05 – 11:25 (inc. 5mins for intro and Q&A)

Contemporary Issues in Future Product Design

Henrik Otto, Senior Vice President of Global Design at Electrolux
Projections of the future are driven very much by the technological, political, social and environmental conditions in which they are conceived. These parameters can hinder as much as enhance the design process. Here, Henrik Otto examines the evolution, decline and rebirth of product design within context.

11:25 – 12:50

Electrolux Design Lab: global design students present home appliances of the future

The eight finalists in this year’s Electrolux Design Lab finals made it through a field of 1,300 global entries. In the first of two sessions, four students present their individual compact living concepts to a jury panel of design experts. (5 mins for opening presentation)

11:30 – 11:50 Student presentation: Kitchen Hideaway – Virtual Reality Kitchen
by Daniel Dobrogorsky, Australia

11:50 – 12:10 Student Presentation: Eco Cleaner – Portable Dishwasher & Composter
by Ahi Andy Mohsen, Iran

12:10 – 12:30 Student Presentation: Clean Closet – Warterless Cleaning
by Michael Edenius, Sweden

12:30 – 12:50 Student Presentation: Kitchen Elements – Modular Shelving
by Matthew Gilbride, USA

12:50 – 13:15 (inc. 5mins for intro and Q&A)
Progressive Nation, Evolving Design
Thomas Johansson, Design Director, Major Appliances, Electrolux

As a company with a strong and distinct Swedish heritage, Scandinavian Design is in the DNA of Electrolux, however it is so much more than a design movement – it is a lifestyle application. In this session, Thomas Johansson explores the development of Sweden as a nation and the tandem evolution of design.

13:15 – 13:35 (inc. 5 mins for intro and Q&A)

What Keeps a Designer Awake at Night? – Less Space Requires Smarter Thinking!

Adam Szczepanowski, Industrial Designer, Electrolux

Increased urbanisation will mean less individual space. This in turn challenges designers to provide not only multi-functional smart products, but those that offer positive sensual experiences.

13:35 – 15:00

Electrolux Design Lab: global design students present home appliances of the future

The eight finalists in this year’s Electrolux Design Lab finals made it through a field of 1,300 global entries. In the second of two sessions, four students present their individual compact living concepts to a jury panel of design experts. (5 mins for opening presentation)

13:40 – 14:00 Student Presentation: Bio Robot Refrigerator
by Yuriy Dmitriev, Russia

14:00 – 14:20 Student Presentation: Dismount Washer – Laundry Basket & Cleaner
by Lichen Guo, China

14:20 – 14:40 Student Presentation: External Refrigerator – Exterior cooling
by Nicolas Hubert, France

14:40 – 15:00 Student Presentation: The Snail – Micro Induction Heater
by Peter Alwin, India

15:00 – 15:25 (inc 5 mins for intro and Q&A)
The Kitchen is Dead – Long Live the Kitchen!
Lars Erikson, Industrial Designer, Electrolux
The merger of rooms within modern homes maximises space, creating opportunities for greater social experiences. No longer confined by walls and visible barriers, the home offers even greater levels of interaction. As a result the kitchen is at the centre of our home – the heart and the pulse, a place to socialise, cook and eat. In the professional arena this translates to ‘transparent cooking’. These developments offer more than just physical change, they are emotional too. Lars Erikson, explores the organisation of the home and trends within kitchen design.

15:25 – 15:45

Pushing the Limits of Materiality: an Introduction

Brian Studak, Universal Design Studio

Brian Studak reviews recent material exploration by Universal Design Studio and sister company, BarberOsgerby. Specifically, material uses within temporary locations will be examined as a potential provider of positive, interactive experiences within permanent spaces.

15:45 – 15:55

Electrolux Design Lab Presentation Summaries – Review of 2010 Electrolux Design Lab Concepts

15:55 – 16:35 (inc. 10 mins for set up)

Jury Panel Discussion

In this section of the Electrolux Design Lab, our jury panel will discuss a number of issues addressing the future of design. Topics to be decided. (2009: the issue of commercial interest and the realisation of a design vision, as well as the challenges of making work readily available through ‘open source’ parameters in the name of sustainability and the environment.)

16:35 – 17:15 Announcement of Winner & Award Ceremony