Electrolux Design Barometer – Designs For Life

Published 2010-03-11 in Electrolux Design

Thoughtful, integrated design can ensure urbanisation has a positive global impact.

80% of respondents to an Electrolux survey* at the DesignBoost** event in Stockholm on 12th February 2010,  embrace urbanisation as an opportunity to make the world a better place.

A delegation of 350+ designers, architects and global thinkers were in situ at the Swedish Museum of Architecture to participate in a series of seminars and workshops addressing the theme: ‘Designs for Life’. Amongst many issues discussed throughout the day, the role of design was explored as a way of ensuring that the opportunities afforded by increased urbanisation can be maximized.

“Whilst urbanisation is often seen as a negative force, population growth makes this inevitable and thus requires sensible and planned solutions.” say’s Henrik Otto, Senior Vice President for Design at Electrolux. “It is essential that this change is embraced for the greater good. Clever, intuitive design and progressive architecture working together can help ensure a better future; with smarter cities that help reduce negative environmental impact. In fact, far from being a bad thing, urbansiation, if managed correctly, can be a force for good, facilitating sensible energy consumption, minimizing infrastructural impact and allowing communities to grow together.”

The day also saw the launch of ‘Heart of the Home’ an exciting new Electrolux kitchen concept positioned as an integrated and smart solution for the domestic requirements of the future.

DesignBoost attendee’s included Ineke Hans, Karim Rashid, James Irvine and Ross Lovegrove as well as many other distinguished names in the world of design.

*Electrolux surveyed 75 people at DesignBoost asking them for their thoughts on urbanisation.

** DesignBoost Stockholm saw a number of world renowned designers come together to workshop and discuss the future of design. The overall theme of DesignBoost 2010 is ‘Design for Life’ which concerns the way we plan, produce, transport and consume.